H&M is excited to announce its first ever festival collaboration with the Coachella Valley Music & Arts Festival. H&M continues their sixth year as a sponsor of the festival by taking their partnership to the next level and creating a first of its kind officially branded collection. The partnership extends beyond the collection, a portion of the official festival merchandise sold will be provided by H&M. 
The H&M loves Coachella collection will be available in approximately 350 stores in North America beginning on March 19th and worldwide on March 26th.The H&M loves Coachella collection will offer men’s and women’s clothing along with a variety of accessories. The collection will range from $4.95 to $49.95 and will embody the aesthetic of the festival for 2015.  The women’s collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic t-shirts and shorts.
For those attending, H&M will have their first ever pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break indoors and enjoy an interactive experience. Although the festival is sold out, as a special perk to customers, H&M will be giving away all inclusive trips to the festival throughout the month of March through social media and in stores.  Customers who bring unwanted clothing to any H&M store to be recycled will receive a 20% off voucher for their entire purchase and will also be entered to win a once in a lifetime weekend.